One way many companies solve this problem is they create social media policies for their employees to follow. Best Buy is one of those companies. Best Buy knows that many of their employees have social media accounts. According to their website, their social media policy is, "Guidelines for functioning in an electronic world are the same as the values, ethics and confidentiality policies employees are expected to live every day, whether you’re Tweeting, talking with customers or chatting over the neighbor’s fence. Remember, your responsibility to Best Buy doesn’t end when you are off the clock. For that reason, this policy applies to both company sponsored social media and personal use as it relates to Best Buy." Their social media policy has a simple layout. First, it tells you what you should do, second of what you should not do, and then the consequences could be if you do not follow the guidelines. They describe everything in a way that any age level that is able to work for Best Buy would understand.
Best Buy even mentions that if you are wondering if you can post something that you learned at work - don't.
The one thing they believe to be important to remember is to protect the brand, protect yourself.
You would think that many people would not have to create a social media policy for their employees, but people are people and we all make mistakes. Having the policy just helps us to have some common sense when posting on social media.
