"The only statistics you can trust are those you falsified yourself."- Winston Churchill
This is how chapter three in Measure What Matters by Katie Delahaye Paine starts. It is a very interesting way to start a chapter but that quotes defines what the whole chapter is about.
The chapters is talking about how companies should measure strategies they are doing that will improve their company. Now I agree this is an important thing to do in a company. Measuring will help you figure out if you are reaching the goal your company wants to reach.
I feel like this can relate to real life. We all want to be able to show that we have improved and reached our goals. We do this by measuring what we have learned over the years and show the proof through the accomplishments we have made through academics and normal life.
An example is if your goal is to make the Deans list, then you need to measure your grades and collect the data to see if you meet the requirements to make the list. You also have to set the goal by creating a strategy to make sure you make the list. We have to talk to teachers and make sure we are doing good in the class and understanding the material, and try to do all extra credit that could be given. We also have to study carefully to receive good grades on exams and complete all assignments on time. A great way to do this is keep tract of everything, know when deadlines are and to not procrastinate. That is very similar to a company's strategy plan to reach their goal.
Now how does that quote relate to this plan is by being okay with the results you may get and trick yourself that any result is a good one and can always improve from it.