There is a quote in the novel Share This in chapter 22 by Chad Hurley, CEO of Delicious and co-founder of YouTube, and he says, "Social media will be the main engine of discovery, giving us the ability to find the signal with in the noise. As people's networks and interactions expand, massive data sets will generate predictive models that will know what you want before you look for it" (Page 203).
I believe this is true. More and more everyday the future generations are becoming more dependent on social media and technology. These will be the people that will take companies further than we can because they probably know more about social medias out there than we do. They probably have tied all the different ones and no which ones will be good for companies and which ones are more for personal use.
Companies will also probably soon become more dependent on social media. That will be where they do more advertising and special promotions. Which in turn means that there will be less effort in advertising in magazines and on the television. This will just being back the probably that is still going on over newspapers. Companies will still use paper advertising, but will be less dependent on it.
People will also be creating more of their networks over social media instead of face-to-face meetings and having a drawer full of business cars. That could be a benefit in some cases but a down fall in other. Some downfalls are the typical ones that are being discussed since social media came about. Like eye contact and just knowing how to have conversations in general.
The future will be very interesting with the uprising of social media. I'm sure I will be able to keep up.